Market Research in the Digital World

Sylvie is president of Qual-Box.  Qual-Box is a qualitative, healthcare-focused market research firm that takes pride in its creativity. It values research innovation, believing that innovative techniques can uncover innovative solutions. It delivers traditional methods with the mastery that comes with decades of experience, but continues to look for innovative ways to shape those methods and apply them to the complex business context of today.

Behind Qual-Box is Sylvie Croteau, a qualitative researcher with 27 years of experience. Before founding Qual-Box, Sylvie was Vice-President of a Montreal-based research firm. She has worked for a host of clients, including Aliments Ultima (Iögo, Olympic and Yoplait), Bayer, the Business Development Bank of Canada, Bell Canada, Desjardins, the Government of Canada, Johnson and Johnson, L’Oréal, Molson, Natrel, Reata Pharmaceuticals, Roche, Rocky Mountaineer and Ubisoft.

Sylvie is an expert in health research. She has worked on strategic mandates in the fields of cardiology, nephrology, neurology, oncology and psychiatry.

Sylvie will be talking about social media listening, mobile ethnography, online discussion panels and web-assisted interviews in developing marking strategies.