Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between via his podcasts. 

Shawn has co-authored the books Cocktail Culture (2013) Great Northern Cocktails (2019), BC Spirits Cocktail Book (2021), the second edition of Great Northern Cocktails (2022) and provides ongoing contributions to publications such as Liquor.com and EAT Magazine.

As a dedicated and vocal proponent of the industry, Shawn has presented keynote speeches (Lisbon Bar Show), increased public awareness for distillers in BC, Canada (BC Spirits) and continues to advocate his mission ‘to make the industry better for everyone’ (Post Shift Podcast.)

His input has been vital to the launch and/or ongoing success of numerous highly-acclaimed bar and beverage programs, such as Little Jumbo [2013], OLO [2015], Cafe Mexico [2016] and Pagliacci’s [2018].

To accommodate his growing role as a consultant, Shawn founded Soole Hospitality Concepts (SHC) - a network of industry leaders with decades of multi-faceted experience. Together they provide innovative responses to all the needs of hospitality-oriented businesses.

His firm belief in the importance of consistent personal growth drove him to recently complete a diploma in Advanced Hospitality and Tourism Management (Camosun College), achieving a level of distinction that placed him on the Dean’s List.